Stats you should know about if you are on Instagram

Welcome to the Show Up | Brand Up blog.

If we have not been introduced yet, my name is Theodora. I support entrepreneurs, coaches and small business owners with their Visibility. 

Today I want to talk to you about Instagram.

Instagram is big and it is getting bigger!

If you are an entrepreneur, a coach, a business owner and you are not on Instagram- you are missing out!

Engagement on Instagram is super high. You will find all the major brands on this platform, all providing amazing visual content.

If you want to grow your following on Instagram and generate income, experts say, you will not more than awesome visuals; you will need a strategy.

To understand better the medium and give you some insights, I have gathered some stats from all over the internet, for you.

1. Instagram has more than 500 million users.

2. It is estimated that 2,6 million users will be added by 2020.

3. 28% of adult Internet users are on Instagram.

4. 55% of young adults use Instagram.

5. 59% of the platform's users log every day and 35% log more than 3 times a day.

6. 13,2% of posts are Videos.

7. You can see increase on your engagement by 79% if you add a location tag.

8. Instagram posts with 11+ hashtags get about 80% interaction per 1000 followers.

9. Images with faces get 38% more likes.

10. Big brands post on average 4,9 times per week.

11. More than 80 million photos are shared every day.

12. 36% of B2B brands consider Instagram "critical" to their social media marketing.

13. The best days to post on Instagram are Mondays and Thursdays.


Are you convinced that Instagram can help you with your Visibility and your business?

Go Create some awesome visuals!

... and tag us so we can Show Up and engage with your post.




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How to craft a Money Making Message [Action Required]

Are you an entrepreneur, a coach, a business owner who wants to grow their business?

Do you want to reach more clients so you increase your sales and achieve the success and freedom you want?

If your answers to the above questions were Yes!, a strong and loud Yes!, continue reading.

Online marketing is a great way to reach a wider audience.

But how do you stand out? 

First of all to stand out, you need to show up. Show up in your authentic, awesome way! You are special, unique and one of a kind! There is no one else like you in the entire Universe! No matter how hard we try to find someone like you, we will not.

What is your voice? What makes you unique?

Figure that out and success is guaranteed. Audiences love the truth! We all crave for it. It is so scarce that when we get a taste of it, we are stuck! It is addictive and we want more and more.

Once you discover the authentic you, what do you do?

What comes next?

The next step is to Step in the Spotlight!

Let the your talents shine bright. Let the star in you shine bright. Stand on "stage", in front of everyone and let the world know "This is me and here I am!"

Align your mind, heart and gut and you will speak from your truth. And then people will come and they will follow you wherever you will take them.

Then there are practical steps you can take to Show Up and Brand Up.

But remember, mindset comes first! I can give you the best script for achieving great sales. If you do not believe you can make the sale, your words will be empty and the result poor.

First you need to raise your energy, your self confidence and then step into the action.

Like an actor, you need to believe you are the Role and then step on stage. Do your preparation first, build up the character first.

So you did all the mindset work and you are ready!

What is next?

I am a great supporter of Video for your marketing. The numbers agree with me too.

As you can see, the numbers when it comes to VIDEO are amazing!





80% remember the video, 26% look for more information and 12% actually make a purchase!

If you are not using video yet to grow your business, you are leaving money on the table. Money that could be spend in awesome ways!





Video can support you in your email marketing too.

Take a look at these numbers!

Don't they put a smile on your face?


Once you decide to actually use Video and grow your business by reaching more people and ideal clients, how do you craft your message?

What kind of videos do you produce?

The first thing you need to pay attention to is


We all love stories! Make sure your videos, your posts, tell a story.

Find a creative way to talk about:

1. The problem you help solve

2. Your ideal client

3. The transformation they will go through

4. Your story

5. What makes you unique.

Let yourself free and allow creativity to take over!

Looking forward to seeing you in your videos! Post a link to them below so we can all show up and support you.



Thank you for your time. I really appreciate you being here.

Thank you for giving me the chance to fulfil my mission in life, which is to support people with their personal and professional empowerment.


If you want to work more on your visibility mindset

and understand better how you can creatively lead yourself and your team to success, check out my course on Creative Leadership.


If you want to use video, but do not know where to start I have some solutions for you:

1. You can join our FREE Facebook Live challenge which starts March 20th. We will go Live for 5 days in our group. We will use this time as "rehearsal" to make everyone comfortable with Livestreaming. 🎬🎥 . I will be giving tips, acting secrets and feedback and more 😉 Then once the challenge is over, with the people who complete it, we will do a Facebook Live jamsession from our Business Pages to support each other and grow our audience.

The only thing you have to do to join for free is to come over at our Facebook community at

2. You can check out my online course on how you can create your ABOUT ME video, one of the key videos every entrepreneur, coach and business owner should have.

If you want more editing options here is a blog post about free editing programs.


Looking forward to connecting and working with you!




A freebie before you go!