Stats you should know about if you are on Instagram

Welcome to the Show Up | Brand Up blog.

If we have not been introduced yet, my name is Theodora. I support entrepreneurs, coaches and small business owners with their Visibility. 

Today I want to talk to you about Instagram.

Instagram is big and it is getting bigger!

If you are an entrepreneur, a coach, a business owner and you are not on Instagram- you are missing out!

Engagement on Instagram is super high. You will find all the major brands on this platform, all providing amazing visual content.

If you want to grow your following on Instagram and generate income, experts say, you will not more than awesome visuals; you will need a strategy.

To understand better the medium and give you some insights, I have gathered some stats from all over the internet, for you.

1. Instagram has more than 500 million users.

2. It is estimated that 2,6 million users will be added by 2020.

3. 28% of adult Internet users are on Instagram.

4. 55% of young adults use Instagram.

5. 59% of the platform's users log every day and 35% log more than 3 times a day.

6. 13,2% of posts are Videos.

7. You can see increase on your engagement by 79% if you add a location tag.

8. Instagram posts with 11+ hashtags get about 80% interaction per 1000 followers.

9. Images with faces get 38% more likes.

10. Big brands post on average 4,9 times per week.

11. More than 80 million photos are shared every day.

12. 36% of B2B brands consider Instagram "critical" to their social media marketing.

13. The best days to post on Instagram are Mondays and Thursdays.


Are you convinced that Instagram can help you with your Visibility and your business?

Go Create some awesome visuals!

... and tag us so we can Show Up and engage with your post.




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