Stats you should know about if you are on Instagram

Welcome to the Show Up | Brand Up blog.

If we have not been introduced yet, my name is Theodora. I support entrepreneurs, coaches and small business owners with their Visibility. 

Today I want to talk to you about Instagram.

Instagram is big and it is getting bigger!

If you are an entrepreneur, a coach, a business owner and you are not on Instagram- you are missing out!

Engagement on Instagram is super high. You will find all the major brands on this platform, all providing amazing visual content.

If you want to grow your following on Instagram and generate income, experts say, you will not more than awesome visuals; you will need a strategy.

To understand better the medium and give you some insights, I have gathered some stats from all over the internet, for you.

1. Instagram has more than 500 million users.

2. It is estimated that 2,6 million users will be added by 2020.

3. 28% of adult Internet users are on Instagram.

4. 55% of young adults use Instagram.

5. 59% of the platform's users log every day and 35% log more than 3 times a day.

6. 13,2% of posts are Videos.

7. You can see increase on your engagement by 79% if you add a location tag.

8. Instagram posts with 11+ hashtags get about 80% interaction per 1000 followers.

9. Images with faces get 38% more likes.

10. Big brands post on average 4,9 times per week.

11. More than 80 million photos are shared every day.

12. 36% of B2B brands consider Instagram "critical" to their social media marketing.

13. The best days to post on Instagram are Mondays and Thursdays.


Are you convinced that Instagram can help you with your Visibility and your business?

Go Create some awesome visuals!

... and tag us so we can Show Up and engage with your post.




Stay in touch!

Join our mailing list and receive gifts and updates.

Our first freebie for you, a Video Checklist!



5 Free VIDEO editing programs

Are you an entrepreneur, a coach, a business owner who wants to grow their business? Who wants to allow their ideal clients to experience your energy?

Video is your answer!

According to a report published in Forrester including a video in an email leads to a 300% increase click- through rate.

Unbounce reports that including a video on your landing page can increase conversion by 80%!

YouTube, the number 2 search engine, reports that mobile video viewing increases every year by 100% and more.

Are these numbers enough to convince you that you need to start incorporating VIDEOS in your marketing to attract the clients you want and deserve?

Video is an amazing and effective way to lead your business forward, grow your sales and achieve the success, freedom and financial independence you deserve.

But you need to first create the video, right?

If you do not know where to start, you can check out my How to Create your ABOUT ME video. I teach you everything from ideation, pre production, establishing your message, writing your script, shooting, camera angles, light, sound, post production and sharing it with the world.

And once you have your footage you will need to edit it.

Here are some tools for beginners to help you do just that!

1. iMovie

If you own a Mac, iPad or iPhone, there is no need to download anything, as iMovie is already there for you. You can upload your footage and be as creative as you want! 

2. Machete Video Editor Lite

This program is for Windows. It is the free version of the editing program Machete. You can "slice" your video files, delete unnecessary parts, copy, move and mix.

3. Avidemux

It is a free video editor designed for simple tasks such as cutting, filtering and encoding.

4. Cameo

A free app created by Vimeo so you can edit and share cinematic videos on your phone.

5. Blender

Blender is a 3-D animation suite which allows for modelling, rendering and more.


Are you using any other amazing video editing tools that are not on the list?

Tell us below in the comments or join us at our community on Facebook.

Go Create!


Before you go, check out this video created entirely on my iPhone:



Here is a checklist to help you get started: