If you are here, it means that you are an entrepreneur or a business owner who understands that the best way to connect with your audience and reach your ideal clients is through Video and presence.
You are in the right place.
In this blog post you will read about useful tips that will help you with your presence and confidence on camera,
I have also gathered all the link to equipment you might need to make your videos the best possible experience for your audience.
My name is Theodora.
I am the creator and founder of the TVP Foundation which operates through two main venues: The International Theatre in English and The Los Angeles Method.
I have been a director, actress, producer, coach for more than 20 years. I have worked with actors all over the world, directed and produced sold out performances in central big theatres in major cities like Rome, Amsterdam, New York, Athens.
Now I want to help you, the Entrepreneur of today, to unleash the STAR you have within you, to connect with your audience and find your ideal clients through live streaming, video blogs, promotional videos. I want to support you to Show Up and Brand Up!
I want to support you so you can
CREATE VIDEOS THAT WILL HAVE YOU AUTHENTICALLY CONNECT WITH YOUR IDEAL CLIENTS
BE CONFIDENT IN FRONT OF A CAMERA
IMPROVE YOUR VISIBILITY
- What is your message?
Before pressing "REC", you need to know what you will be talking about. What is the conclusion you want your audience to draw? What is the "arc" of your speech or presentation? Make sure you have mapped out your Introduction, Main Theme and Outro. What is the Call to Action you want them to take?
Please remember that preparation is key, but so is being in the NOW, following the flow. Use the map as a simple guideline. Do not confine yourself within it. If it is a Live video, maybe one of your audience members asks a question that was not in your "schedule". Do not ignore it. "Listen" to your audience and navigate the presentation accordingly.
- Talk to a loved one.
In Acting this is called "Substitution". Replace the wide audience of people you do not know with a familiar and loving face. Look into the camera and imagine you are talking to your husband, your girlfriend, your son or best friend. Your energy and vibration will instantly change and everyone will feel like their friend is talking to them, instead of a sales person or a stranger.
Personality is key. Think about the "Role" you want to play. Remember that Acting is not about pretending.
Acting is about living truthfully under imaginary circumstances.
Who is the person talking? What is her or his objective? Values?
- Study the greats.
Choose films you love, classical movies, film makers who have succeeded in telling great stories. Study them. Pay attention to how they use the camera. When the scene is about something emotional and important to the plot, do they use Close Ups or Wide Shots? How is the lighting? The sound? The surroundings?
Make sure to use your diaphragm. When you use your diaphragm, the breath- used for speech- passes through all your chakras (your energy centres in your body). Most importantly it passes through your heart, the centre of your emotions and your throat, the chakra of creation. This way your voice is infused with emotion and power. That is how people will be able to connect with you; when you will evoke emotions in them.
People might forget what you told them, but they will never forget how you made them feel.
- Camera Position
Make sure your camera is on eye level or a little bit higher. Low angles are not very flattering.
Your message and your energy are the most important aspects of your On Camera presence.
However it is important for us to be able to hear you and see you clearly.
You need to make the experience of your audience watching you, the smoothest and most enjoyable as possible.
As mentioned above, make sure the camera is on eye level or a little bit higher.
Pay attention to the frame you are creating. What is the most important element of your frame? You of course!
Join my Show Up and Stand Out Challenge!
We start Feb 23rd!
Here are some tools
you can use to make
the viewing experience better
for your audience.
If you are using your Smart Phone:
The LuMee Case is perfect for instant light solution when you are on the go.
If you want to create a small "Studio" in your office or home, a soft box is a great tool to have.
I use the Rode Microphones or my iPhone EarPods-they work as microphone as well.
- Mounting Gear
If you have any questions, do not hesitate to contact me!
I would be very happy to help out.
Please share your videos to our Facebook group The Los Angeles Method. We would love to see what you created!
If you liked what you read so far and found it useful, join me on February 28, 2017 online for our program Show Up | Brand Up.
I will walk you through on how to put videos together that will have you Authentically connect with your ideal clients.
You will learn techniques on how to get rid of all the nerves and concentrate on your energy and the energy of your brand that you want to put out in the world.
You will improve your visibility and your presence.
You will learn how to make people feel you relate to them, because you will learn how to create instant chemistry with your audience.
Looking forward to working with you and supporting create and grow.