Corporate Video and Photography Services - Case Study for upGrad
A five-day cinematic production documenting UpGrad’s DBA Immersion in Singapore. 88 Productions created a wrap-up film, six testimonial interviews, a CEO segment, and full editorial event photography, blending documentary storytelling with corporate precision to capture the learners’ journeys and the energy of the academic experience.
CASE STUDY — UpGrad: 5-Day DBA Immersion (Event Film + Photography + Testimonial Series)
Client: UpGrad
Project: DBA Immersion – 5-Day Event Video & Photography
Deliverables:
1 Wrap-Up Event Film
6 Interview/Testimonial Films
Full Event Photography Coverage (5 days)
B-roll storytelling
CEO interview
Singapore outdoor shoot
🎯 THE CLIENT CHALLENGE
UpGrad Singapore held an intensive five-day DBA Immersion Program in February 2025, bringing together global professors, industry experts, visiting faculty, doctoral learners and the APAC leadership team.
The client needed:
A cinematic wrap-up film capturing the energy and learning experience
6 interview videos showcasing learner stories
Editorial-quality event photography over all 5 days
Footage that was authentic, human-focused, documentary-style
Interactions between professors, learners, leadership and guest speakers
A creative team that could work embedded inside the event while preserving the integrity of the learning environment
They wanted storytelling, not just documentation.
🎬 OUR APPROACH
We approached the project as a documentary production inside a corporate environment, focusing on:
1. Narrative Structure
Based on the multiple pre production meetings, we designed a narrative anchored on:
Learners’ journeys
Candid interactions
Professor-led sessions
Group work dynamics
The human and emotional side of professional learning
2. Multi-Day, Multi-Camera Coverage
We created a 5-day cinematic shooting plan, with a mix of:
Gimbal movement for dynamic energy
Tripod setups for lectures and consistency
Two-camera setups for interviews (CU + MS)
Portrait-style testimonials shot in vertically framed formats
3. Documentary Interview Setup
We filmed:
6 learner interviews
One CEO interview with Myleeta Aga Williams
B-roll overlays
Natural, conversational responses
Interviews were recorded with:
Two cameras
Professional lighting setup
A portable mic system
A natural backdrop (requested by UpGrad)
4. Real-time adaptability
The event included:
Learner presentations
Interactive icebreaker activities
Professor-led teaching
Registration & networking
A formal gala dinner
A Singapore city tour
We adjusted the filming plan daily to capture key moments.
5. Strategic Communications
We created a WhatsApp group with the UpGrad team for:
Daily agendas
Shot lists
Changing room allocations
Quick updates
Last-minute interview confirmations
This allowed seamless on-site production.
📸 WHAT WE CAPTURED
Event Photography
A cinematic, editorial-style visual record of:
Stage moments
Panels
Professors engaging with learners
One-to-one guidance
Emotional reactions
Group dynamics
Branding & environment
Singapore tour moments
Networking and gala dinner
Video Deliverables
Wrap-Up Film
A fast-paced, emotional, narrative-driven summary capturing the heart of the program.Six Learner Testimonial Films
Each featuring:Personal stories
Academic motivations
B-roll overlays
Thoughtful, emotional insights
CEO Interview Segment
Featuring leadership messaging and program vision.
🔥 THE RESULT
The UpGrad team received:
A polished cinematic wrap-up film
A collection of 6 personal testimonials for marketing & internal use
Over 800 high-quality images from all 5 days
Visual assets aligned with UpGrad’s global brand identity
A documentary-style portrayal of the learning journey
According to UpGrad’s feedback, the content:
Enhanced the storytelling value of the event
Helped future program marketing
Captured the diversity & humanity of the learners
Elevated the perceived prestige of the DBA Immersion
Was “exactly what they needed” in terms of authenticity and impact
Let’s Create Your Event Story
Event Videography & Photography by 88
Capture the true impact of your event with cinematic videography and photography by 88 Productions. Led by director Theodora Voutsa, we deliver documentary-style interviews, highlight videos, and high-quality images that preserve your event’s story, build your brand, and engage your audience.
Cinematic Storytelling That Makes Your Event Live On
Is Your Event Being Forgotten the Moment It’s Over?
You’ve put in the work — the planning, the speakers, the energy, the impact.
But when it ends… does anyone really remember?
Too often, organizers face this:
• 🛑 No powerful visuals to show the impact of their event
• 🛑 No engaging content to promote the next one
• 🛑 No way to help participants revisit and relive the experience
• 🛑 No testimonials or proof of the amazing work they did
• 🛑 No record of the energy, connection, or stories that made the event special
That’s not just a missed opportunity — that’s lost momentum.
At 88 Productions, We Make Your Event Unforgettable
We don’t just film and photograph your event.
We document it like a story worth remembering — because it is.
Led by Theodora Voutsa, with over 25 years in directing and show business, our team brings a cinematic, fast-paced, intuitive approach to live events.
We know how to move quickly, work long hours, and recognize the moments that matter most — as they happen.
We’re not just behind the camera.
We’re present, tuned in, and always ready.
What We Offer
(please scroll down to watch videos - examples of our work)
🎬 Event Wrap-Up Videos
Highlight the best moments in a fast-paced, emotionally charged video that captures the full vibe of your event — perfect for post-event engagement and future promotion.
🗣️ Documentary-Style Interviews
On-site, beautifully shot interviews with attendees, speakers, and organizers. These personal testimonies create trust, validate your impact, and tell the human side of your story.
📸 Event Photography
From candid moments to keynote highlights, we deliver a rich library of editorial-quality images you can use across social, press, and internal comms.
🎥 Full Event Videography
From panels to performances, we cover your event in full — with the option for multiple cameras, and on-site directing.
📦 Custom Packages
Whether it’s a one-person crew or a full team, we scale based on your needs — efficiently, discreetly, professionally.
Why 88 Productions?
✔️ Documentary-style storytelling — every video we create feels real, emotional, and memorable
✔️ Fast, flexible, focused — we know how to move in live environments and never miss the shot
✔️ Creative direction included — Theodora brings years of experience in directing, coaching, and production
✔️ Quick turnaround — we know your team is on a deadline and we deliver accordingly
✔️ Visual legacy — we create content that your participants will want to share, revisit, and talk about
You Don’t Just Need Coverage. You Need a Legacy.
Your event deserves more than a photo dump or generic highlight reel.
You need content that shows the value you bring, inspires others to join next time, and leaves your audience saying:
“That event changed something for me.”
📆 How It Works
1. Discovery Call – We learn about your event, your goals, and the content you need
2. Planning – We propose the best structure for your shoot: crew size, timeline, deliverables
3. Event Day(s) – We film, direct, and photograph while being present to every beat of the action
4. Editing & Delivery – High-quality videos and photos, delivered quickly and ready to use
Let’s Capture What You’ve Created
✨ Give your event the visuals it deserves
✨ Show the world your work and impact
✨ Let your participants relive the experience — and spread the word
🎬 Event Videography & Photography by 88
Not just content. Proof of the magic you created.
👇
Our Videos
Wrap Up and Event Videos:
Documentary Style Videos:
