Corporate Video and Photography Services - Case Study for upGrad

CASE STUDY — UpGrad: 5-Day DBA Immersion (Event Film + Photography + Testimonial Series)

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Client: UpGrad

Project: DBA Immersion – 5-Day Event Video & Photography

Deliverables:

• 1 Wrap-Up Event Film

• 6 Interview/Testimonial Films

• Full Event Photography Coverage (5 days)

• B-roll storytelling

• CEO interview

• Singapore outdoor shoot

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🎯 THE CLIENT CHALLENGE

UpGrad Singapore held an intensive five-day DBA Immersion Program in February 2025, bringing together global professors, industry experts, visiting faculty, doctoral learners and the APAC leadership team.

The client needed:

• A cinematic wrap-up film capturing the energy and learning experience

• 6 interview videos showcasing learner stories

• Editorial-quality event photography over all 5 days

• Footage that was authentic, human-focused, documentary-style

• Interactions between professors, learners, leadership and guest speakers

• A creative team that could work embedded inside the event while preserving the integrity of the learning environment

They wanted storytelling, not just documentation.

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🎬 OUR APPROACH

We approached the project as a documentary production inside a corporate environment, focusing on:

1. Narrative Structure

Based on the multiple pre production meetings, we designed a narrative anchored on:

• Learners’ journeys

• Candid interactions

• Professor-led sessions

• Group work dynamics

• The human and emotional side of professional learning

2. Multi-Day, Multi-Camera Coverage

We created a 5-day cinematic shooting plan, with a mix of:

• Gimbal movement for dynamic energy

• Tripod setups for lectures and consistency

• Two-camera setups for interviews (CU + MS)

• Portrait-style testimonials shot in vertically framed formats

3. Documentary Interview Setup

We filmed:

• 6 learner interviews

• One CEO interview with Myleeta Aga Williams

• B-roll overlays

• Natural, conversational responses

Interviews were recorded with:

• Two cameras

• Professional lighting setup

• A portable mic system

• A natural backdrop (requested by UpGrad)

4. Real-time adaptability

The event included:

• Learner presentations

• Interactive icebreaker activities

• Professor-led teaching

• Registration & networking

• A formal gala dinner

• A Singapore city tour

We adjusted the filming plan daily to capture key moments.

5. Strategic Communications

We created a WhatsApp group with the UpGrad team for:

• Daily agendas

• Shot lists

• Changing room allocations

• Quick updates

• Last-minute interview confirmations

This allowed seamless on-site production.

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📸 WHAT WE CAPTURED

Event Photography

A cinematic, editorial-style visual record of:

• Stage moments

• Panels

• Professors engaging with learners

• One-to-one guidance

• Emotional reactions

• Group dynamics

• Branding & environment

• Singapore tour moments

• Networking and gala dinner

Video Deliverables

1. Wrap-Up Film
   A fast-paced, emotional, narrative-driven summary capturing the heart of the program.
   

2. Six Learner Testimonial Films
   Each featuring:

   • Personal stories

   • Academic motivations

   • B-roll overlays

   • Thoughtful, emotional insights

3. CEO Interview Segment
   Featuring leadership messaging and program vision.

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🔥 THE RESULT

The UpGrad team received:

• A polished cinematic wrap-up film

• A collection of 6 personal testimonials for marketing & internal use

• Over 800 high-quality images from all 5 days

• Visual assets aligned with UpGrad’s global brand identity

• A documentary-style portrayal of the learning journey

According to UpGrad’s feedback, the content:

• Enhanced the storytelling value of the event

• Helped future program marketing

• Captured the diversity & humanity of the learners

• Elevated the perceived prestige of the DBA Immersion

• Was “exactly what they needed” in terms of authenticity and impact

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Let’s Create Your Event Story

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