Corporate Video and Photography Services - Case Study for upGrad

CASE STUDY — UpGrad: 5-Day DBA Immersion (Event Film + Photography + Testimonial Series)

---

Client: UpGrad

Project: DBA Immersion – 5-Day Event Video & Photography

Deliverables:

• 1 Wrap-Up Event Film

• 6 Interview/Testimonial Films

• Full Event Photography Coverage (5 days)

• B-roll storytelling

• CEO interview

• Singapore outdoor shoot

---

---

🎯 THE CLIENT CHALLENGE

UpGrad Singapore held an intensive five-day DBA Immersion Program in February 2025, bringing together global professors, industry experts, visiting faculty, doctoral learners and the APAC leadership team.

The client needed:

• A cinematic wrap-up film capturing the energy and learning experience

• 6 interview videos showcasing learner stories

• Editorial-quality event photography over all 5 days

• Footage that was authentic, human-focused, documentary-style

• Interactions between professors, learners, leadership and guest speakers

• A creative team that could work embedded inside the event while preserving the integrity of the learning environment

They wanted storytelling, not just documentation.

---

---

🎬 OUR APPROACH

We approached the project as a documentary production inside a corporate environment, focusing on:

1. Narrative Structure

Based on the multiple pre production meetings, we designed a narrative anchored on:

• Learners’ journeys

• Candid interactions

• Professor-led sessions

• Group work dynamics

• The human and emotional side of professional learning

2. Multi-Day, Multi-Camera Coverage

We created a 5-day cinematic shooting plan, with a mix of:

• Gimbal movement for dynamic energy

• Tripod setups for lectures and consistency

• Two-camera setups for interviews (CU + MS)

• Portrait-style testimonials shot in vertically framed formats

3. Documentary Interview Setup

We filmed:

• 6 learner interviews

• One CEO interview with Myleeta Aga Williams

• B-roll overlays

• Natural, conversational responses

Interviews were recorded with:

• Two cameras

• Professional lighting setup

• A portable mic system

• A natural backdrop (requested by UpGrad)

4. Real-time adaptability

The event included:

• Learner presentations

• Interactive icebreaker activities

• Professor-led teaching

• Registration & networking

• A formal gala dinner

• A Singapore city tour

We adjusted the filming plan daily to capture key moments.

5. Strategic Communications

We created a WhatsApp group with the UpGrad team for:

• Daily agendas

• Shot lists

• Changing room allocations

• Quick updates

• Last-minute interview confirmations

This allowed seamless on-site production.

---

---

📸 WHAT WE CAPTURED

Event Photography

A cinematic, editorial-style visual record of:

• Stage moments

• Panels

• Professors engaging with learners

• One-to-one guidance

• Emotional reactions

• Group dynamics

• Branding & environment

• Singapore tour moments

• Networking and gala dinner

Video Deliverables

1. Wrap-Up Film
   A fast-paced, emotional, narrative-driven summary capturing the heart of the program.
   

2. Six Learner Testimonial Films
   Each featuring:

   • Personal stories

   • Academic motivations

   • B-roll overlays

   • Thoughtful, emotional insights

3. CEO Interview Segment
   Featuring leadership messaging and program vision.

---

---

🔥 THE RESULT

The UpGrad team received:

• A polished cinematic wrap-up film

• A collection of 6 personal testimonials for marketing & internal use

• Over 800 high-quality images from all 5 days

• Visual assets aligned with UpGrad’s global brand identity

• A documentary-style portrayal of the learning journey

According to UpGrad’s feedback, the content:

• Enhanced the storytelling value of the event

• Helped future program marketing

• Captured the diversity & humanity of the learners

• Elevated the perceived prestige of the DBA Immersion

• Was “exactly what they needed” in terms of authenticity and impact

---

Let’s Create Your Event Story

---

---

---

---

---

---

---

What I learned from the Theatre

🎭 What I Learned from the Theatre

by Theodora Voutsa

---

“My name is Theodora, and I am an actress.”

From a young age, I knew what I wanted to do; I wanted to get paid to play.

But the fear of being compared to my father, Kostas Voutsas, an actor who became a Greek legend, starring in over a hundred films, with his own production company and known and loved wherever there are Greeks, didn’t allow me to say it out loud.

I kept that need hidden inside me, an unspoken truth that wanted to be expressed but was locked away by fear.

I was so afraid that the words would come out on their own that I began to “stuff” them down with food. By the time I was fourteen, I weighed 80 kilos. No one knew what I wanted, so no one could help me.

At fifteen, after my parents divorced, I found myself in a restaurant with my father to talk about my future.

This time, I could hide behind my size, behind the “shield” of my 80 kilos and finally say it: I want to become an actress.

Now, I know what my father already knew back then:

You don’t choose theatre, theatre chooses you.

Art is not a choice. If something can stop you from stepping on stage, then it’s not meant for you.

Knowing this, my father looked at me and said,

“You’re too short, too fat and too ugly to become an actress.”

In that moment, without realizing it, I chose love, love for my dream, my goals, and my life.

And love showed me the way.

At seventeen, I was in New York studying acting.

🌟 What Theatre Taught Me About Truth

Later, I understood that my father had always been my greatest supporter. When I would return to Athens from NY AND went to the theatre to see him (his dressing room being my favourite place in the world), everyone, from the cashier, to the ushers, the lighting technician, the woman at the bar would congratulate me on my successes or send their blessings when things weren’t going well.

That’s when I learned:

To be a successful actor, you must first be a successful human being.

You can’t express emotions on stage that you can’t feel in life.

How can you be sensual on stage if you can’t express sensuality in life?

Otherwise, you’re only pretending and that’s not art.

Theatre is built on truth.

To find truth in theatre, you must first find it in yourself.

People go to the theatre to watch others do what they’re too afraid to do.

Simply standing there, illuminated before an audience sitting in the dark, gives you power.

As Jerry Seinfeld put it, the greatest human fear is public speaking.

The second is death.

In other words, most people would rather be in the coffin than give the eulogy.

🪞 Knowledge, Self-Knowledge and Growth

Knowledge is power but self-knowledge is wisdom.

To last in theatre, you must know yourself.

The more I got to know myself, the more I appreciated myself.

The more I appreciated myself, the more I loved myself.

And the more I loved myself, the more I took care of myself; what I ate, read, watched and who I surrounded myself with.

I sought to be around the best, so I could learn from the best.

I learned my limits, so I could push beyond them.

I discovered what I truly wanted and I learned that the more specific you are about what you want, the easier it becomes to achieve it.

Theatre saved my life.

Or perhaps it would be more accurate to say:

Theatre taught me how to create the life I wanted to live.

🎬 Leadership, Choices, and Responsibility

To succeed in theatre, as in life, you must be a leader.

You must be dynamic, proactive and ready to make choices.

Everyone has talent. What differentiates a great actor from a good one is how they use it.

Marlon Brando said that what makes an actor a star is their choices, how they choose to interpret a role.

To have choices, you must love what you do and invest in your education.

The same applies to every profession. If you do not know what your options are, how can you choose?

A greengrocer is better than another if he opens first, closes last, cares for his customers, seeks the best produce and keeps learning. No one can do that for you.

You must become the leader of yourself, and convince yourself that you’re doing your best for you.

Once you believe in yourself, others will believe in you and they’ll follow you wherever you go.

🎭 Life Lessons from the Stage

Theatre taught me never to play the victim.

To take responsibility for my actions.

To stay flexible, if something doesn’t work, try another path.

To live in the now, the truth of the moment.

On stage, the most magical moments happen when you listen, just like in life.

To truly listen, you must be present, let go of your ego and give your full attention to the person before you.

Theatre taught me to ask:

“How can I help this situation and add to the solution?”

instead of

“What can I gain from this situation?”

🎭 Theatre as a Reflection of Life

I believe theatre is a miniature version of society.

If we applied its principles to our everyday lives, things might shift in perspective, perhaps even light up.

I’m not saying everyone should become an actor, after all, without an audience, there is no theatre!

But I do believe that business professionals should add art and theatre to their education.

To create spaces where they can experiment, connect, laugh and discover truth, both their own and that of others.

Because the secret to success, manifesting and attracting what you desire is joy.

And what better way to find joy than to play?

🎥 From Stage to Camera

This is exactly what I bring into my work today, whether I’m directing a documentary, a brand story or a portrait photoshoot.

When you work with me, you’ll experience the same process I’ve practiced for over 25 years; a blend of acting, storytelling and truth.

I help you discover your authentic presence, find the courage to be seen and create visuals that reflect your truth, your values and your light.

✨ Book a photoshoot or documentary session with me — and let’s create the visuals you truly deserve.

---

---

Speaker Spotlight Package by 88

A Cinematic Video and Photography Service

for Speakers, Coaches and

Thought Leaders

---

Step Into the Spotlight — Authentically, Powerfully, Unforgettably

The Visibility You Need

to Be the One They Choose

---

Serious Speakers Need Serious Visuals

If you want to be booked for high-paying speaking engagements — five and six figures — your first impression needs to match that level.

Before anyone ever meets you, your video and photos are your business card. They speak on your behalf. They represent your voice, your energy, your promise. So ask yourself — what are they saying?

Too many speakers are still using outdated, low-quality videos: shaky camera work, poor sound, cheesy music, generic titles, and visuals that don’t reflect the quality they actually deliver on stage. That might’ve worked 10 years ago. It doesn’t anymore.

If you want to play in the big leagues, your visual presence needs to reflect who you truly are: bold, modern, authentic, and cinematic. Your story deserves to be told in a way that moves people — especially the ones deciding who to hire next.

At 88 Productions, we only work with serious players. We come from show business — the world of film, theatre, and storytelling — and we know how to craft a narrative that makes an audience feel something. Our founder, Theodora Voutsa, brings over 25 years of experience in filmmaking and theatre direction. She knows exactly what moves an audience — and brings the secret sauce of Hollywood storytelling straight to you.

You’re not just another speaker. You are the hero of your story. And we’re here to shape your visuals so they reflect your truth — with emotional depth, cinematic impact, and the kind of energy that stays with people long after the video ends.

Because what separates you from the competition isn’t just your content — it’s how deeply your message lands.

You are unique. One of a kind. So don’t copy what others are doing.

Let’s amplify your unique voice — together.

---

❌ Are you the best-kept secret in your field?

You’re an incredible speaker, coach, or thought leader —

but if you’re not being seen, you’re being overlooked.

Let’s talk about what’s not working right now:

• 🔸 You’re not standing out in a saturated market

• 🔸 Prospects don’t “get” your energy, vibe, or unique value fast enough

• 🔸 You know you’re good — but you’re not building trust quickly

• 🔸 You’re losing dream clients to someone who just shows up better online

---

What if the one thing between you and that next level of success… is visibility?

Not just “posting more.”

We’re talking cinematic, magnetic, high-converting video and photography that shows the world:

Who you are.

What you stand for.

And why you’re unforgettable.

---

✅ Imagine if…

… your dream client lands on your page and instantly thinks: “Yes. This is who I want to work with.”

… your energy, message, and presence come through so clearly that they stop searching — and say yes to you.

That’s what we create with the Speaker Spotlight Package by 88.

---

🎬 What Is It?

It’s a cinematic video and photography experience, designed to position you powerfully — not just as a speaker, but as a brand.

It’s for experts, coaches, and thought leaders who are ready to:

• Be seen with confidence and clarity

• Build connection before they ever get in the room

• Share their story in a way that’s professional, authentic, and unforgettable

---

📦 What’s Included?

✅ Documentary-Style Interview

Your voice. Your story. Told in a way that makes people stop and listen.

We guide you through the whole thing — from questions to delivery — and layer it with b-roll of you in action. Think: coaching, writing, speaking, laughing, leading.

You can use it on your website, LinkedIn, social media, promotional emails.

You can use it as a preview of what your clients will receive when they book you; they will understand your vibe, your energy, your values before they even step in the same room with you.

Example video of what we can create for you.

✅ Action Montage Video

A 30–60 sec music-driven highlight reel of your stage presence, audience reaction, gestures, vibe, key message.

Perfect for websites, speaker reels, or booking pages.

✅ Professional Headshots

Polished, bold, editorial-style photos in multiple formats (square, landscape, vertical).

Use them everywhere: speaker bios, podcasts, media kits, LinkedIn.

✅ On-Camera Coaching

You don’t have to “know how to perform.” I’ve got you.

I bring my background as an actress and director to help you relax, connect, and come alive on camera.

We do mini performance coaching before we ever hit record.

We will use The Los Angeles Method, a dynamic combination of Acting Techniques and Personal Development, so you can create instant chemistry with your audience - whether live on stage or on camera.

---

Deliverables:

1. A documentary style interview video | duration: 4min | included: titles, subtitles, color grading, sound mixing, licensed music, branding. Interview footage where you can talk about who you are, what you do, who you serve and most importantly why you do it. With this video potential clients can feel you energy and know more about the authentic you, and book you.

2. A reel | duration: up to 60 seconds | included: titles, subtitles, color grading, sound mixing, licensed music, branding. This is a video for social media, your sales page, your LinkedIn. It conveys raw emotion to your audience creating a deep connection between you.

3. 15 edited HD images. You can use these images for social media posts, as profile images on LinkedIn, on posters, presentations, as thumbnails for your videos, on your website.

4. The Los Angeles Method (a combination of Acting techniques and Personal Development) training and coaching for public speaking, On Camera presence, instant chemistry and connection.

---

📸 What’s the Process?

1. Discovery Call — We talk about your goals, your voice, and how you want to show up.

2. Prep Session — We’ll co-create your talking points. You don’t need a script — just a story and a mission. During this time Theodora will prep you using The Los Angeles Method. She will help you with exercises and rehearsals to create instant chemistry with your audience and have On Camera Presence.

3. Shoot Day — Half-day or full-day (depending on what we create). We come to your space or choose a location together. We will bring the studio to you; camera equipment, lights, sound. We will rehearse and then shoot under Theodora’s direction, based on the brief we would have created together in the pre production phase. Add Ons: Hair and Make Up, Set Designer.

4. Editing & Delivery — Polished videos and curated photos, ready for web, social, and your speaker kit. Two drafts are included in the process. You get to approve the final result.

We handle the production — you show up and shine.

---

⏱ How long does it take?

• Pre-shoot planning: 1 week. We have two pre production calls to determine the script, objectives and visuals and work on the On Camera Presence. We will talk about wardrobe, locations, props, make up and hair.

• Shoot day: 4–6 hours

• Delivery: 10–15 working days. You get two rounds of Drafts. As soon as we receive your notes, you will receive the corrected Draft 3 to 4 working days later.

---

🧠 “But I’m shy / busy / not sure I’m ready…”

That’s exactly why this package exists.

You’re not expected to perform — we guide, direct, support, and hype you the whole way through.

We use our 25 year filmmaking and show business experience. And during filming we use The Los Angeles Method to help coach you with On Camera Presence.

And if you’re short on time? We streamline everything.

No pressure, just presence.

---

💬 Who we’ve worked with

We’ve supported coaches, speakers, entrepreneurs, and personal brands across Singapore and internationally.

Our work helps them book more gigs, grow their audience, build trust faster, and raise their prices.

---

---

💰 Investment

Every story is unique — and so is every project we create.

Because we tailor each video to your specific goals, location, and vision, investment varies from client to client.

What never changes is our commitment to making powerful storytelling accessible. We offer flexible payment plans because we believe everyone deserves visibility for the amazing work they do.

Whether you need one video or a full suite of content, we’ll craft a custom quote that fits your needs — and your stage of growth.

Let’s create something unforgettable, together.

---

📆 Next Step?

Let’s make you visible. Let’s make you unforgettable.

👇

---

At 88 Productions, we believe every speaker has a story that deserves to be told — not just heard.

With decades of experience in show business, acting, and directing, we know what it takes to own the stage and the screen. Whether you’re preparing for a keynote, launching your personal brand, or positioning yourself as a thought leader — this package is designed to capture your voice, your essence, and your impact.

We go beyond the surface. This isn’t just a photoshoot or a promo reel — it’s a crafted visual narrative rooted in authentic storytelling, documentary filmmaking, and performance coaching to help you shine.

---

Example of a documentary style video we can create for you.

Example of a documentary style video we can create for you.

---

---

🎥 Let’s Tell Your Story

This is more than a service — it’s a collaboration. A chance to distill your message into something unforgettable, to create visual assets you’ll be proud to share, and to step into your spotlight with clarity and power.

You speak. We direct. Together, we create magic.

---

Check out our Communication Workshop for the Singapore Business Federation and SGWEN:

---

Theodora’s recent speech at the Primetime Singapore event in collaboration with Keynote Women Speakers and Expat Living.

Photo courtesy of Karolina Gwinner

Video Magic | Pro Tips Revealed

Unlock your filmmaking potential with

88 Productions'

exclusive FREE giveaway!

Get your hands on our “Video Magic | Pro Tips Revealed" packed with tips on structuring your videos and mastering shooting techniques. Whether you're a beginner or looking to refine your skills, our guide covers from wide shots to working with natural light, inspired by iconic films and directors. Don't miss this chance to elevate your video content—subscribe now and start creating like a pro!

Make sure to click on the “Confirmation” email so you can receive your guide in a separate email and keep for your files.

---

---

Creators' Community

Join our creators' Community! And receive our Video Magic | Pro Tips Revealed.

Unlock your filmmaking potential with 88 Productions' exclusive giveaway! Don't miss this chance to elevate your video content—subscribe now and start creating like a pro!

Make sure to click on the "Confirmation" email so you can receive the guide in a separate email and keep for your files.

PLUS: Once a month you will receive news on video creation, photography tips, community events, offers, free giveaways and more. 

I respect your privacy and appreciate the connection. Your information is safe with us. Thank you! 

Theodora.

Email

Name

Last name

Country

You can unsubscribe anytime. For more details, review our Privacy Policy.

Subscribe

Loading...

Thank you!

You have successfully joined our subscriber list.

---

---

Welcome to 88 Productions, a women-led Creative Agency and dynamic Video & Photography Production Powerhouse.

Storytelling through Video

With a focus on storytelling, we produce a wide range of long-form videos including documentaries, music videos, identity videos, commercials, and brand videos, as well as short-form social media content.

Photography

A photograph transcends mere pixels and colors; it speaks volumes beyond words. At 88 we creatively translate what you want to say into an image, a visual. We offer Editorial Photography, Storytelling Visuals, Portraits, Fashion, Events and more.

Our Founder

Founded by Theodora Voutsa, an industry veteran with 20+ years of experience, we help our clients achieve success through authenticity, empowerment, and the unique Los Angeles Method.

---

Trusted by brands like Nike, Heineken, Schâr Gluten Free, Happn Dating App, Singapore Business Federation, Singapore Women Entrepreneurs, NTU, Enterprise Singapore, Chrisaphe Fine Jewellery, More Than Peachy, Honeybombs, Launchpad and more.

---

---

Creators' Community

Join our creators' Community! And receive our Video Magic | Pro Tips Revealed.

Unlock your filmmaking potential with 88 Productions' exclusive giveaway! Don't miss this chance to elevate your video content—subscribe now and start creating like a pro!

Make sure to click on the "Confirmation" email so you can receive the guide in a separate email and keep for your files.

PLUS: Once a month you will receive news on video creation, photography tips, community events, offers, free giveaways and more. 

I respect your privacy and appreciate the connection. Your information is safe with us. Thank you! 

Theodora.

Email

Name

Last name

Country

You can unsubscribe anytime. For more details, review our Privacy Policy.

Subscribe

Loading...

Thank you!

You have successfully joined our subscriber list.

---

Showcasing Excellence: 88 Productions creates videos for Enterprise Singapore

---

Showcasing Excellence: 88 Productions

Collaborates with Enterprise Singapore

---

---

At 88 Productions, we are driven by a passion for visibility and empowerment, believing that every story deserves to be told with creativity and precision. Our recent collaboration with Enterprise Singapore exemplifies this commitment. We had the privilege of showcasing 10 outstanding companies in Singapore through their Global Executive Programme.

Elevating Stories with Purpose

The opportunity to collaborate with Enterprise Singapore was not only artistically stimulating but also deeply meaningful. At 88 Productions, we take immense satisfaction in projects that challenge us creatively and serve a larger purpose. Capturing the essence of these companies—each with its unique narrative and global impact—was an exciting endeavor.

Our goal was to highlight the innovation, dedication, and excellence that define these businesses. The video we produced for Enterprise Singapore provided a window into the remarkable work being done behind the scenes, making their efforts visible to a wider audience. It is both our duty and our pleasure to bring such stories to light, showcasing the vibrant entrepreneurial spirit that drives Singapore's economy.

The Castlery Journey

One of the standout features of this project was our focus on Castlery, a company that has successfully scaled from a local startup to a global player. Through our lens, we captured Castlery's journey, from their meticulous design processes to their strategic global expansions. The video highlighted their commitment to quality and innovation, presenting a compelling narrative of a Singaporean company making waves on the international stage.

---

Our Commitment to Excellence

At 88 Productions, we believe in the power of storytelling to inform, explain, and inspire. Our collaboration with Enterprise Singapore allowed us to delve deep into the stories of these 10 remarkable companies, each contributing significantly to their respective industries. The clear briefs provided by Enterprise Singapore enabled us to craft a narrative that was both engaging and informative, ensuring that the hard work and dedication of these companies were duly recognized.

---

Partner with 88 Productions

We invite small and medium enterprises to partner with us at 88 Productions. Let us help you showcase the great work you do, bringing your story to the forefront with our high-quality video and photography productions. Together, we can create compelling visuals that not only highlight your achievements but also inspire and engage your audience.

Contact 88 Productions today to discover how we can support your journey with our creative expertise and dedicated service. Let's work together to make your story visible to the world.

---

---

Video Production for SMEs by 88 Productions

---

Embracing Connections and Fun: 88 Productions Collaborates with Hidden.sg

---

---

At 88 Productions, we believe in the power of visibility and empowerment. Our mission is to support brands in their journey to growth and success by creating dynamic video and photography productions that tell their unique stories. We are thrilled to share our latest collaboration with Hidden.sg, a local social enterprise dedicated to connecting people with the places they live in through an innovative game.

Hidden.sg is more than just a game; it's an experience that encourages players to discover hidden gems, understand their neighborhoods, and see Singapore through a fresh lens. It's about uncovering the secrets beneath the city's polished exterior, celebrating its rich heritage, and having serious fun with friends, lovers, and family.

Capturing the Essence of Hidden.sg

When Hidden.sg approached us to capture the essence of their game, we knew it was an opportunity to showcase the connections and enjoyment that their platform fosters. Our team at 88 Productions embarked on this project with a clear vision: to create a video that not only highlights the gameplay but also the deeper connections and sense of discovery it brings.

Through meticulous planning and creative execution, we produced a video that encapsulates the thrill of uncovering Singapore’s hidden treasures. Our cameras followed players as they navigated through different neighborhoods, capturing their genuine reactions and the bonds they formed along the way. From the excitement of finding a hidden café to the joy of learning about a historical site, every moment was brought to life with our high-quality production values.

Highlighting Fun and Connection

Our video showcases the fun and enjoyment of exploring the city with Hidden.sg. We highlighted the laughter shared among friends, the curiosity sparked in children, and the meaningful conversations between family members. Each scene was crafted to reflect the spirit of adventure and discovery that Hidden.sg promotes.

By blending dynamic visuals with authentic storytelling, we were able to create a compelling narrative that resonates with both the players and the wider audience. The video not only serves as a promotional tool for Hidden.sg but also as a testament to the positive impact of their game on the community.

---

Partner with 88 Productions

At 88 Productions, we are passionate about helping brands like Hidden.sg bring their visions to life. Our expertise in video and photography production allows us to create captivating visuals that engage and inspire. We understand the unique challenges faced by small businesses and are committed to providing high production value at rates that accommodate their budgets.

If you're a brand looking to grow, establish yourself, and create impactful visuals, we invite you to partner with us. Let us help you tell your story and reach your goals.

Contact 88 Productions today to discover how we can support your journey with our creative expertise and dedicated service.

Together, let's create something extraordinary.

---

---

"Rising Above the Noise: How Identity Video Content Can Authentically Elevate Your Brand’s Presence”

BY 88 PRODUCTIONS

---

So you want to use the power of video to grow your business, but you do not know where to start.

What do you want your reputation to be? The Identity Video takes care of that!

I can help you create an Identity Video for you and your brand and I can explain to you why you need to make one right now!

Keep reading, because at the end of the article you get to find out how you can take advantage of the time sensitive offer for you.

What makes the brands YOU love successful?

They communicate their identity through consistent video presence.

WHAT IS AN IDENTITY VIDEO:

First of all let me explain what an identity video is, for those of you who might not know.

An Identity Video is a video designed to convey and establish the core identity, values and personality of a brand, organisation or individual. These videos help provide a deeper understanding of what a business or individual stands for, the mission, culture and the unique qualities that set it apart.

The key characteristics of an Identity Video are:

1. Brand Essence

What is your essence? We highlight the values, vision and mission. We answer questions like “Who are we?” And “What do we believe in?”.

2. Storytelling

We use storytelling to create an emotional connection with the audience. These stories could be narratives of the brand’s history, the Founders or the Journey that led to the formation.

3. Visual and Aesthetic Elements

We incorporate elements of the brand’s visual identity: logo, colour scheme, overall design style.

4. Targeted Audience

We create the video with the targeted audience in mind; aiming to resonate with the values and aspirations of the people the brand wants to connect with.

5. Call To Action

Although the primary purpose of an identity video is to communicate the brand’s identity, it may also include a subtle call to action, encouraging viewers to explore further or to engage with the brand.

Identity Videos are a powerful tool for creating brand awareness, building trust and establishing connection with your audience. They can be particularly effective for brands who want to differentiate themselves in a competitive market and leave a lasting impression on viewers by communicating their unique identity and purpose.

HOW WE WILL WORK TOGETHER:

We take care of the script, the set up and the coaching.

1. PRE PRODUCTION:

1. The Los Angeles Method:

We use The Los Angeles Method, a dynamic combination of Acting and Personal Development Techniques, to determine what you want to communicate. I teach you easy and effective ways to unveil your authentic on screen self.

We establish the pain points your customer is facing and present the ways you can offer solutions. We tell a story to evoke an emotion to the viewer so they can take action. I teach you storytelling techniques we use in Show Business to create an impact and be memorable.

2. On Camera Presence Coaching

I use my 20 plus year experience in acting, directing and filmmaking to teach you how to stand in front of a lens and create instant chemistry with your audience.

B. FILMING

1. We bring a professional studio at the location of your choice. We film your Identity Video with professional Light Equipment, Sound Equipment, two professional cameras. We film the person speaking and shoot B-Roll.

C. POST PRODUCTION

1. You receive in your inbox:

1. One 2 to 3 minute video in landscape mode, with licensed music, colour grade, logos, titles, subtitles ( Subtitles are vital. 83% of YouTube - the second largest search engine- users watch videos without sound. Plus, the script in captions becomes your SEO)

2. 4 30 second portrait videos

3. 15 High Resolution Photos

WHY YOU SHOULD MAKE AN IDENTITY VIDEO:

You can grow your business with videos. Reach potential customers, get started now and start seeing results!

Connect with the people who matter most to your business.

Here are just 4 of the many reasons why you should jump on the video power train ASAP!

1. REASON1: ACCESSIBILITY

People watch over 1 billion hours of videos just on YouTube (the second largest search engine) every day. A picture is worth a thousand words, a video is worth a million. Reach people when it is most relevant to them, in a search engine - looking for what you offer - and get more purchases, subscribers, website visits and more.

2. REASON 2: GROWTH

Viewers say that they are 2x more likely to buy something that they saw in a video. According to the same source 84% of consumers make a purchase after watching a video and feeling a sense of connection with the brand. (Source Wyzowl)

3. REASON 3: INCREASE YOUR PRESENCE

Search Engine Visibility; websites with videos are 53 times more likely to rank on the first page of Google search results. (Source Insivia)

4. REASON 4: TRUST

77% of consumers say that videos gave them more confidence in a product or service before making a purchase. (Source Wyzowl)

---

My mission is simple, to help women tell their story in the most empowering and engaging way possible. I want to help women owned businesses and brands be empowered in their authenticity; to be seen and be heard.

Let’s bring your story to life.

Contact us today to schedule a consultation and take the first step towards creating the video of your dreams.

SPECIAL PROMOTION:

Only for the period November 1, 2023 to December 31, 2023

the price for the IDENTITY Video is S$888.

After December 31, 2023 the price goes back to the original S$3000.

You can make the booking now and the filming anytime between November 2023 to June 2024 (except from public holidays and prior engagements).

---

ALL SPOTS HAVE BEEN FILLED! Thank you!

Subscribe to our Newsletter to get notified about the next time we run this promotion.

5 tips for On Camera Presence

5 tips for On Camera Presence by The Los Angeles Method

It seems that video calls and zoom meetings and video creation have become part of our everyday vocabulary. It used to be that only actors, performers and news anchors had to stand in front of a camera. But now? Now things have changed.

Now most of us spend a significant amount of time every day in front of a camera. Whether it is  the camera at the Zoom meeting at work, the  DSLR camera of a content creator using video to grow their business and communicate their business’ message, an influencer talking about the latest awesome make up,  or even the phone camera during a video call with friends and family; we all experience exposure in front of the camera every day.

Maybe some of you might find yourselves in front of the camera more often than you would like. Whether you are filming a vlog, recording a tutorial, shooting a commercial, it is essential to have good camera presence.

Camera presence is the way you come across on camera, including your body language, facial expressions and overall energy. Your on camera presence is also crucial for presentations, interviews or any video recording that needs to make an impact.

You want to come across as confident and knowledgable, and most importantly you want viewers to be invested and interested in what you have to say.

I would like to share with you some tips from the work we do at The Los Angeles Method On Camera Presence Programme, to help you improve on your every day On Camera Presence.

1. When you talk to everyone, you talk to no one.

Imagine that the camera is a person and you are talking to them. When you look into the lens, do not think of the tens or hundreds of people looking at you. That can create stress and anxiety and the camera is a very sensitive tool that picks up on everything. You want to be relaxed and focused. So try a tool we use in Acting, called “Substitution”. Think of the person you would feel more comfortably talking about the subject you are presenting and imagine they are the camera. Your energy will shift immediately.

2. Plan, but also be in the flow

It is important to know ahead what you want to say. Once you know what you want to say, you can let go and be spontaneous and organic. Think of it as if someone was speaking to you. Would you want them the entire time they were talking to you to be looking at a piece of paper or a presentation board? You would want them to connect with you. We connect when we look into each other’s eyes. Imagine the camera is the eyes.

3. Look at the other person.

As mentioned above, we connect by looking at each other’s eyes. The “eyes” in this case is the lens, not the monitor. Put your attention on your audience, not on your own reflection. Maintain virtual eye contact with your viewer. Create a connection and make the conversation feel natural.

4. Improve Sound and Articulate well.

Voice is an important element of On Camera Presence so it is crucial to have good diction and pronunciation. If you speak too fast or mumble people will have a hard time receiving your message. Speak clearly and deliberately.

5. Light, Sound, Action!

Make sure you are well lit. No one will understand you on camera presence if they can not see you. Ideally you will want three sources of light; a key light: for you - usually in the front, a fill light - usually on the side to make the subject ( you) feel three dimensional and a back light - lighting the background, to separate you from the wall or background. If that set up is not possible, have one source light in front of you, like a window for example. Play with the height of the light source and the shadows it creates on your face.

Make sure your mic is on and not blocked by your hand (if you are holding a phone) or jammed. Sound is very important for a smooth experience.

Frame your self so your audience can clearly see you.

And you are good to go!

Have fun creating!

If you want more information on how you can be more effective, confident and command attention in your videos, check out our On Camera Presence Programme at The Los Angeles Method.

http://www.theodoravoutsa.com/on-camera-training

Our video for NTU Collab

If you would like to grow your business using video, contact us so we can design and produce together your next promotional video.

theodoravoutsa@gmail.com

Promotional Video by 88 Productions

If you would like to grow your business using video, contact us so we can design and produce together your next promotional video.

theodoravoutsa@gmail.com

My theory on Ideas

@theodoravoutsa My theory on #ideas • #creativity #videoproduction #vlog #88productions_sg #gocreate ♬ New Home by Austin Farwell - GetByBus

Get Camera Ready Recap

View this post on Instagram

A post shared by Film•Video & Theatre Creations (@88productions_sg)

If you want to grow your business, reach your audience, make a mark - video is the way to go. learn how to get camera ready and connect with your audience and potential clients.

If you are a company or an individual who wants to learn more about camera work using Acting techniques, you can contact us at theodoravoutsa@gmail.com to organise and design a workshop for your needs.

View this post on Instagram

A post shared by Film•Video & Theatre Creations (@88productions_sg)

Filming at Castlery

View this post on Instagram

A post shared by Film•Video & Theatre Creations (@88productions_sg)

My Neighborhood | Reel

View this post on Instagram

A post shared by Film•Video & Theatre Creations (@88productions_sg)