Illuminating Elegance:

The Artistic Collaboration Between 88 Productions and Chrisaphe Fine Jewellery

The Sentosa Campaign

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In the vibrant realm of high fashion and timeless elegance, the fusion of visual storytelling and exquisite craftsmanship can elevate a brand to unprecedented heights. Such is the narrative of 88 Productions and Chrisaphe Fine Jewellery, a collaboration that has transformed the latter into a beacon of luxury and sophistication.

Founded by the visionary Mara Choo, Chrisaphe Fine Jewellery draws its name from the Greek word "chrysafi," signifying gold. This precious metal, known for its unparalleled durability and luster, mirrors the brand's commitment to enduring beauty and quality. Inspired by the fashion-forward pulse of London, the rich history of Athens, and the futuristic allure of Singapore, Maria’s designs embody a harmonious blend of precision and artistry.

From its inception, Chrisaphe’s journey has been marked by a relentless pursuit of perfection. Enter 88 Productions, a creative agency and production powerhouse helmed by the dynamic Theodora Voutsa. A filmmaker, director, producer, and photographer with over two decades of experience both in front of and behind the camera, Theodora has an intuitive understanding of visual storytelling. Her agency, distinguished by its female-led team, is dedicated to weaving compelling narratives through video and photography.

Campaign #2

All images belong to 88 Productions. | (c) theodoravoutsa.com 2024

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The collaboration between Chrisaphe and 88 Productions began with a vision—to craft a visual identity that would not only showcase the elegance of Chrisaphe’s jewellery but also narrate its unique story. With a meticulous approach, 88 Productions took the initial brief and transformed it into a comprehensive visual strategy. This included everything from on-camera presence and editorial photoshoots to engaging social media content and captivating videos.

Each piece of Chrisaphe jewellery is designed to capture timeless elegance, and 88 Productions ensured this ethos was reflected in every visual asset. Through expertly orchestrated photoshoots, the agency highlighted the intricate details and natural beauty of the jewellery. Their videos, a blend of documentary-style storytelling and high-fashion cinematography, offered an immersive glimpse into the artistry behind each creation.

Social media, a crucial platform for modern luxury brands, was handled in collaboration by 88 Productions. 88’s visuals showcased the jewellery but also engaged and inspired Chrisaphe’s audience, and Maria fostered a community of devoted followers. This holistic approach to branding and storytelling has positioned Chrisaphe in prestigious retail locations like Design Orchard in Singapore, a testament to the brand’s elevated status.

Campaign #3

All images belong to 88 Productions. | (c) theodoravoutsa.com 2024

do not share or copy without written permission.

thank you.

Collaborating with 88 Productions offers brands a unique advantage.

With Theodora Voutsa at the helm, clients benefit from her rich experience and keen eye for detail. Having started as an actress, Theodora understands the nuances of performance and direction, enabling her to elicit the best results from her subjects. Her multifaceted expertise ensures that every project is executed with precision, creativity, and a deep understanding of the brand’s vision.

For brands aspiring to elevate their visual identity and storytelling, partnering with a company like 88 Productions can be transformative. Their comprehensive services, from concept development to execution, ensure that each project not only meets but exceeds expectations. Under the guidance of Theodora Voutsa, 88 Productions continues to set new benchmarks in the realm of creative production, making them an invaluable partner for any brand seeking to make a lasting impact.

In a world where first impressions are often visual, the collaboration between 88 Productions and Chrisaphe Fine Jewellery stands as a shining example of what can be achieved when artistry meets storytelling. It is a testament to the power of collaboration, innovation, and the pursuit of excellence.

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