Corporate Video and Photography Services - Case Study for upGrad
CASE STUDY — UpGrad: 5-Day DBA Immersion (Event Film + Photography + Testimonial Series)
Client: UpGrad
Project: DBA Immersion – 5-Day Event Video & Photography
Deliverables:
1 Wrap-Up Event Film
6 Interview/Testimonial Films
Full Event Photography Coverage (5 days)
B-roll storytelling
CEO interview
Singapore outdoor shoot
🎯 THE CLIENT CHALLENGE
UpGrad Singapore held an intensive five-day DBA Immersion Program in February 2025, bringing together global professors, industry experts, visiting faculty, doctoral learners and the APAC leadership team.
The client needed:
A cinematic wrap-up film capturing the energy and learning experience
6 interview videos showcasing learner stories
Editorial-quality event photography over all 5 days
Footage that was authentic, human-focused, documentary-style
Interactions between professors, learners, leadership and guest speakers
A creative team that could work embedded inside the event while preserving the integrity of the learning environment
They wanted storytelling, not just documentation.
🎬 OUR APPROACH
We approached the project as a documentary production inside a corporate environment, focusing on:
1. Narrative Structure
Based on the multiple pre production meetings, we designed a narrative anchored on:
Learners’ journeys
Candid interactions
Professor-led sessions
Group work dynamics
The human and emotional side of professional learning
2. Multi-Day, Multi-Camera Coverage
We created a 5-day cinematic shooting plan, with a mix of:
Gimbal movement for dynamic energy
Tripod setups for lectures and consistency
Two-camera setups for interviews (CU + MS)
Portrait-style testimonials shot in vertically framed formats
3. Documentary Interview Setup
We filmed:
6 learner interviews
One CEO interview with Myleeta Aga Williams
B-roll overlays
Natural, conversational responses
Interviews were recorded with:
Two cameras
Professional lighting setup
A portable mic system
A natural backdrop (requested by UpGrad)
4. Real-time adaptability
The event included:
Learner presentations
Interactive icebreaker activities
Professor-led teaching
Registration & networking
A formal gala dinner
A Singapore city tour
We adjusted the filming plan daily to capture key moments.
5. Strategic Communications
We created a WhatsApp group with the UpGrad team for:
Daily agendas
Shot lists
Changing room allocations
Quick updates
Last-minute interview confirmations
This allowed seamless on-site production.
📸 WHAT WE CAPTURED
Event Photography
A cinematic, editorial-style visual record of:
Stage moments
Panels
Professors engaging with learners
One-to-one guidance
Emotional reactions
Group dynamics
Branding & environment
Singapore tour moments
Networking and gala dinner
Video Deliverables
Wrap-Up Film
A fast-paced, emotional, narrative-driven summary capturing the heart of the program.Six Learner Testimonial Films
Each featuring:Personal stories
Academic motivations
B-roll overlays
Thoughtful, emotional insights
CEO Interview Segment
Featuring leadership messaging and program vision.
🔥 THE RESULT
The UpGrad team received:
A polished cinematic wrap-up film
A collection of 6 personal testimonials for marketing & internal use
Over 800 high-quality images from all 5 days
Visual assets aligned with UpGrad’s global brand identity
A documentary-style portrayal of the learning journey
According to UpGrad’s feedback, the content:
Enhanced the storytelling value of the event
Helped future program marketing
Captured the diversity & humanity of the learners
Elevated the perceived prestige of the DBA Immersion
Was “exactly what they needed” in terms of authenticity and impact
Let’s Create Your Event Story
